Use quantitative methods, models, and research to help Google better understand consumer and advertiser behavior to provide important feedback back into the product and strategic development cycle.Develop messaging, collateral, events, and business strategies aimed at acquiring advertisers and publishers, increasing our engagement with them and measuring the success of programs.Define and execute go-to-market strategies and organizational coordination for feature launches.And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Find more information about the APPM Program. Benefits of the program include learning and development, events to learn more about our business in global markets, rotations to gain exposure to different products, Marketing functions, and/or global locations, extensive opportunities for networking across Marketing with APMM peers and alumni, and mentoring from senior leaders. In this role, you'll be involved with product marketing strategy from beginning to end.Īs an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global early-career program.Īt the start of your career in Marketing at Google, the APMM Program provides the skills you will need to become a successful Marketer. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. ![]() Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
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